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I work with soul-led entrepreneurs, wellness practitioners, nonprofits, and publications—anyone who likes to do things differently, and comes from their heart. My approach blends intuition with 20+ years of creative experience to help you clarify your vision and bring it to life visually.

I approach branding and design as a form of visual poetry - translating the essence of who you are into form that others can feel and understand.

Essence Session

A focused, intuitive deep dive for those who need clarity on where to start with their brand—or why they feel stuck. In this 2-hour guided session, I draw on my branding and creative direction experience to help you crystallize who you are, what you do, and how to share it with the world. You'll walk away with a personalized roadmap to move forward with confidence.

This session uncovers the energetic heart of your brand—your story, essence, and audience—so you know how to effectively share your work and align to the right path.

Includes:

  • 2-hour guided brand discovery session

  • Written Brand Discovery Brief with:

    • Story, mission, and positioning

    • Audience + tone of voice

    • Messaging themes

    • Color/mood direction and visual inspiration

    • Website structure suggestions and insights

    • Where to focus your energy

Perfect for: Entrepreneurs, creatives, and wellness practitioners ready to gain clarity for their DIY marketing, or to find the right direction forward in how to market their work.

Investment: $1500 (can be applied to Visual Branding package)

Visual Branding

Complete brand identity for businesses, practitioners, and nonprofits. From logo and color palette to messaging and brand guidelines, this package gives you the complete visual foundation to complement your inspired vision.

Includes:

  • Essence Session with Written Brief

  • Moodboard + visual direction

  • Logo with all versions (black & white and color)

  • Color palette + typography

  • Core messaging + positioning

  • Business card design (print/digital)

  • Social media profile templates

  • Email signature

  • Brand Guideline Document

Investment: Starting at $9500

Graphic Design & Illustration

Editorial design, publications, custom artwork, sticker illustrations, product and packaging design and more. From oracle decks to book illustrations, I draw on my big bag of professional tricks to handle concept through print production.

Investment: Custom quote based on scope

Environmental Design

Site-specific art and branded spaces. Transform physical spaces through murals, environmental graphics, and immersive design. I work with nonprofits, businesses, and public spaces to create environments that tell your story.

Investment: Custom quote based on scope

"Confidence behind the visual presence of our business is one of the biggest areas of improvement we have had since working with Janelle... Our confidence transfers and people instantly trust and feel connected to our brand and message. We feel more professional and established with our business."

— Dan Searles, Always Sow Good

Get In Touch

If you're interested in working with me, complete the form with a few details about your project. I'll get back to you within 48 hours.