Branding and packaging for Tina Pollycut's homemade soup business. Inspired by 1970s grandma's kitchen aesthetic and vintage wood plaque art, with Tina's treasured wooden ladle as visual reference. Created logo, color palette, typography, and product labels. The handcrafted branding helped her expand from one farmers market to three locations plus a local bakery.

"Janelle listened so carefully and thoughtfully to my ideas and really wanted to understand my vision and purpose with this business." — Tina Pollycut