Client: Ladle Full of Love

Project: Visual branding and packaging

“Because homemade soup is a feeling…”

Tina Pollycut, a lifelong soup lover, had a dream to create a CSA-style business making weekly homemade soups from fresh ingredients grown and gathered on her land. She needed simple packaging to jar the soup, which could then be easily delivered to her Shasta County community. For her brand, we captured a homey, 1970s Grandma-kitchen vibe— giving it a memorable, personal feel. Her weekly soup service is growing fast—expanding to local farmers markets, stores, and frozen soup selections to expand to new regions.