Client: Always Sow Good
Project: Visual branding and packaging design
Dan and Ana Searles are professional chefs, creating a brand centered around healthy living while spreading good in the world. Healthy living was important to them—Dan cured his own health problems and transformed his life through diet. I wanted to capture their personal story, warm personalities, and exude the feeling of vibrant health. From their private cheffing, catering, and educational services, they expanded their brand to include a gluten/soy free product line of mustards, sauces and grains. The packaging and labels were inspired by San Diego living, and their colorful brand aesthetic.
“Confidence behind the visual presence of our business is one of the biggest areas of improvement we have had since working with Janelle! We have been blessed with great opportunities to present ourselves and services. Whether it’s in front of a networking group, prospective clients or the local community, our confidence transfers and people instantly trust and feel connected to our brand and message. We feel more professional and established with our business.”
—Dan Searles, Owner of Always Sow Good