Why do you do what you do?
What inspired you to launch your business? Think about what drives you each day and the purpose behind your work.
What branding elements are you looking to create together, or what do you mainly need help with?
Logo, color story, website, messaging, cohesive style of visual assets, etc.
Tell me about your business:
Share the heart of what you do. Think about the services or products you offer and the mission you’re on.
Who is your ideal audience?
Describe the people you feel most drawn to serve. Consider age, interests, location, attitudes, and other unique traits.
Describe the feeling you hope to evoke through your branding:
Think of adjectives that capture your brand’s personality. Bold, welcoming, whimsical, elegant, irreverent, etc.
What’s important to you about the look and feel of your brand?
Share any thoughts about the visual experience you’d like to create
Do you have any existing brand colors or color preferences?
Let me know if there are colors you’ve used before or feel especially drawn to.
If people came away with just two thoughts about your brand, what would they be?
What’s the impression you want to make?
What’s your favorite thing about your brand or company?
Feel free to share one or a few! These are often the qualities that make your brand truly unique.
Anything else?
This is your space to share any final thoughts with me about you + your soul-driven purpose.
